What is the difference between marketing online and selling online?
Marketing online = make people aware of the brand
Selling online = get them to buy it
Selling online = get them to buy it
When most people think of marketing, they think "selling," as if they are the very same thing. But the two are different, so let me explain a bit further...
Marketing is a larger function and includes a range of activities such as doing research, analyzing data, defining a target market, creating a strategy around a desired goal/outcome, creating your delivery system and testing it out to make sure if functions optimally, planning then implementing various components for reaching the target market, analyzing the results, and then finally tweaking for even better results.
Selling is a piece of this pie, and should ideally always include a "call to action" (CTA.)
Regarding LinkedIn, the "product" is you and me. So when we talk about marketing ourselves, we first need clear goals, and then we create a plan for how to use this platform optimally for meeting those goals.
Marketing is a larger function and includes a range of activities such as doing research, analyzing data, defining a target market, creating a strategy around a desired goal/outcome, creating your delivery system and testing it out to make sure if functions optimally, planning then implementing various components for reaching the target market, analyzing the results, and then finally tweaking for even better results.
Selling is a piece of this pie, and should ideally always include a "call to action" (CTA.)
Regarding LinkedIn, the "product" is you and me. So when we talk about marketing ourselves, we first need clear goals, and then we create a plan for how to use this platform optimally for meeting those goals.
No one likes to be "sold to," so even if our goal on here is, for example, to get more clients or attract people to our websites to see what we have to offer, we first need to do more than just introduce ourselves to others.
We need to help others know us and trust us by first giving such as by offering information, help in achieving their goals, or even providing some of our time that we might typically charge for. Then, if this helps out others, they may be more likely to help us meet some of our goals/objectives.
Following protocol and honoring others' time is crucial.
We need to help others know us and trust us by first giving such as by offering information, help in achieving their goals, or even providing some of our time that we might typically charge for. Then, if this helps out others, they may be more likely to help us meet some of our goals/objectives.
Following protocol and honoring others' time is crucial.
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